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‘Inspire creativity and confidence through style’.
Known globally as a leader in creating trends, inspiring style and setting new standards in the fashion market, VRG GRL encourages young women everywhere to celebrate their individuality and discover their creativity through style.
Since VRG GRL started, our founders Daniella and Natalia have made it their priority to give back and support people in need. We’ve been donating to causes we love since our inception, and we’re proud to continue doing this in 2025 and beyond.
We know we have a long way to go, and we recognise and take accountability for the role we play in making fashion more inclusive and accessible to everyone. We are working hard to diversify our size range. The majority of our product is available in AU size 4-16 / XXS-XXL, and we are currently working towards 100% of our products being available in this size range. Similarly, we have transitioned to easy-fit, versatile, and adjustable features to ensure our pieces can be worn dynamically and cater to a broader range of bodies.
While our brand continues to evolve, VRG GRL’s mission has always stayed the same. Since the beginning, we have been committed to empowering women to feel like their most creative, confident selves - and we couldn’t achieve this without the incredibly powerful women who wear our clothes, make our clothes and bring VRG GRL to life every day.
As a female-founded business, we are proud that over 85% of our workforce consists of women, from our head office to our Distribution Centre. The influence of female leadership is further amplified, with women making up 80% of our executive and leadership team. We’re committed to empowering our team members, and our dedication to an inclusive and supportive culture continues to shape our vision for the future.