![](https://cdn.shopify.com/s/files/1/2682/6366/files/VRG-GRL-X-JASON-LEE-PARRY-BLOG_01_dffb898a-28a1-4e39-a0cc-e6ffb5df9738_2048x2048.jpg?v=1718680633)
VRG GRL through the lens of Jason Lee Parry. Set in the Beverly Crest neighbourhood of Los Angeles, California, our latest collection was photographed on muse Paige Reifler, against the architectural backdrop of the 1960's Goldstein Residence.
Known for his unique storytelling ability, Jason’s work caught the eye of VRG GRL Creative Director, Natalia. Combining forces, we set the creative foundation for our Winter 24 campaign.
Discover below an expression of our favourite collaboration to date.