OUR MISSION
‘Inspire creativity and confidence through style’.
Known globally as a leader in creating trends, inspiring style and setting new standards in the fashion market, VRG GRL encourages young women everywhere to celebrate their individuality and discover their creativity through style.
Values
- Never compromise on quality
- Be kind & help each other
- Be Free. Be Cool. Be You. VRG GRL is not a ‘look’ - it’s the sense of freedom you get from expressing yourself through style
- Give back and help those in need
- Affordable is not the same as ‘cheap’
- Go your own way
- Never settle for ordinary
- Always innovate, create & inspire
- Practice friendliness, positivity & generosity
COMMUNITY AND SUPPORT
Since VRG GRL started, our founders Daniella and Natalia have made it their priority to give back and support people in need. We’ve been donating 10% of our profits to causes we love since our inception, and we’re proud to continue doing this in 2025 and beyond. Here are the charities we’re giving our love to in this year, hand-picked by Dan and Nat:
- Thread Together
- Compassion Australia
- Fred Hollows Foundation
- Water for Africa
DIVERSITY AND INCLUSION
We know we have a long way to go, and we recognise and take accountability for the role we play in making fashion more inclusive and accessible to everyone. We are working hard to diversify our size range. The majority of our product is available in AU size 4-16 / XXS-XXL, and we are currently working towards 100% of our products being available in this size range. Similarly, we have transitioned to easy-fit, versatile, and adjustable features to ensure our pieces can be worn dynamically and cater to a broader range of bodies.
FOR WOMEN, BY WOMEN
While our brand continues to evolve, VRG GRL’s mission has always stayed the same. Since the beginning, we have been committed to empowering women to feel like their most creative, confident selves - and we couldn’t achieve this without the incredibly powerful women who wear our clothes, make our clothes and bring VRG GRL to life every day.
As a female-founded business, we are proud that over 85% of our workforce consists of women, from our head office to our Distribution Centre. The influence of female leadership is further amplified, with women making up 80% of our executive and leadership team. We’re committed to empowering our team members, and our dedication to an inclusive and supportive culture continues to shape our vision for the future.
