VRG GRL through the lens of Jason Lee Parry. Set in the Beverly Crest neighbourhood of Los Angeles, California, our latest collection was photographed on muse Paige Reifler, against the architectural backdrop of the 1960's Goldstein Residence.
Known for his unique storytelling ability, Jason’s work caught the eye of VRG GRL Creative Director, Natalia. Combining forces, we set the creative foundation for our Winter 24 campaign.
Discover below an expression of our favourite collaboration to date.
IN GOOD COMPANY: LONG LUNCH EDITION. Last week, we took over the iconic Sean's Bondi for an afternoon by the sea to celebrate the year that was. Hosted alongside...
IN GOOD COMPANY: LONG LUNCH EDITION. Last week, we took over the iconic Sean's Bondi for an afternoon by the sea to celebrate the year that was. Hosted alongside...
Explore
NYC & LA FOR WORK AND PLAY. We love travelling and coming home with all the inspo.
NYC & LA FOR WORK AND PLAY. We love travelling and coming home with all the inspo.
Explore
VRG GRL x Daphne Groeneveld in Capri for our latest campaign; The Dance.
VRG GRL x Daphne Groeneveld in Capri for our latest campaign; The Dance.
Explore
Get to know our Creative Director, the visionary behind our latest collection.
Get to know our Creative Director, the visionary behind our latest collection.
Explore
A day in LA, shooting Winter 24.
Textile sourcing & city skylines: A recap of our latest trip to China.
Textile sourcing & city skylines: A recap of our latest trip to China.
Explore